The Final Preventing Championship, the biggest blended martial arts affiliation on the planet, is launching its personal blockchain-based fan token.
The UFC formally announced on Tuesday that it’ll debut a UFC Fan Token on fan engagement and rewards app Socios.com. Minted on the Chiliz blockchain, the token is scheduled for launch in June and can have a most provide of 20 million tokens.
Much like different fan tokens from Chiliz and Socios, the UFC fan token is designed to allow new fan engagement alternatives equivalent to entry to unique content material, fan voting, VIP rewards, promotions, competitions and others.
“UFC has greater than 625 million followers around the globe, and Fan Tokens are a novel solution to join with them by way of a compelling, genuine product that brings them nearer to UFC and offers them affect, whereas additionally rewarding their ardour for the game,” UFC senior vp of worldwide client merchandise Tracey Bleczinski said.
Chiliz and Socios CEO Alexandre Dreyfus said that UFC tokens will likely be solely out there on the Socios app, with no pre-sale wherever else.
The UFC and Chiliz first introduced a collaboration final 12 months to allow UFC fans to use Chiliz’s native token CHZ for experiences and rewards. The UFC has been increasing its strikes into the blockchain and crypto business not too long ago, signing an unique partnership with crypto-powered online sportsbook Stake.com in March 2021.
The UFC is likely one of the first sports activities properties in the USA to launch a fan token utilizing Chiliz and Socios’ ecosystem, marking an essential milestone for his or her world growth. The information comes two months after Chiliz announced a $50-million expansion plan for the USA.