Overshadowing its glory in earlier years, the crypto ecosystem managed to take care of a year-long highlight all through 2021. Key catalysts embody mainstream adoption of Bitcoin (BTC), a meme coin frenzy driven by Shiba Inu (SHIB) and Dogecoin (DOGE), and proactive participation from in style celebrities and authority figures.
The 12 months 2021 witnessed a larger influx of influencers and celebrities to the area than ever earlier than. All the way in which from mainstream tech entrepreneurs and presidents to rappers and actuality TV stars, celebrities have gotten concerned in crypto in their very own distinctive methods. Whereas some selected to create their very own variations of crypto ecosystems and tokens, others helped unfold consciousness of assorted initiatives.
As a tribute to all those that confirmed involvement in our world of crypto, let’s take a look at a number of the most influential celebrities that left a mark on the crypto ecosystem, in no specific order.
Legendary rapper Snoop Dogg has all the time been an early adopter and promoter of expertise and life-style merchandise. Though a bit late, the musician entered the crypto area through an NFT collaboration named “Decentralized Dogg.”
Snoop’s mainstream recognition has additionally led many token creators to market Snoop Dogg-branded cryptocurrencies over the previous few years, however the musician has warned buyers of getting no involvement in such initiatives.
Because the President of El Salvador, Nayib Bukele has been the torchbearer for Bitcoin’s mainstream adoption as a authorized tender. Along with enjoying a serious position in legalizing Bitcoin and constructing a related infrastructure to help the Bitcoin financial system, Bukele stays lively on Twitter to announce the varied Bitcoin-driven initiatives of his authorities.
Regardless of sturdy preliminary opposition in opposition to Bitcoin’s use, Bukele now procures Bitcoin each time its market worth goes down. Complementing this transfer, the Salvadoran authorities has been reinvesting unrealized positive aspects from Bitcoin to fast-track the event of the Central American nation.
Tesla and SpaceX CEO Elon Musk made his mark on crypto when he began publicly endorsing Dogecoin (DOGE) again in 2020. Nonetheless, Musk continues to show support for the meme coin by committing to simply accept funds in DOGE for numerous services and products supplied by his corporations.
On account of Musk’s help, the market worth of the DOGE token has surged multi-fold regardless of being created for the aim of mocking the crypto ecosystem. DOGE’s recognition has additionally sprouted dog-based meme tokens, Shiba Inu (SHIB) being some of the distinguished.
Naomi Osaka, a prime skilled tennis participant from Japan, introduced her entry into the crypto area after diversifying her portfolio in cryptocurrency, noticing the hype round Dogecoin.
Osaka’s introduction to crypto was fueled by the crypto community on Twitter. The athlete has additionally launched and promoted numerous NFT initiatives, and within the course of, has made a report as the costliest NFTs being offered by knowledgeable tennis participant.
The worldwide soccer legend Lionel Messi was some of the high-profile gamers to get linked with the crypto ecosystem in 2021. When Messi signed the deal to hitch Paris Saint-Germain soccer membership, part of the wage bundle included payment in the club’s fan tokens.
Fan tokens are a part of a rising sub-ecosystem that goals to extend fan engagement by permitting them to weigh in on sure membership selections. Different in style soccer golf equipment which have launched fan tokens embody Manchester Metropolis and AC Milan, simply to call a pair.
Zuckerberg’s entry into crypto has been long-awaited ever since Fb launched the white paper for the Libra cryptocurrency again in 2019. Regardless of federal strain to finish experimentations with crypto, Zuckerberg rebranded his social media company Facebook to Meta on Oct. 28, positioning itself as an early fowl of the budding metaverse ecosystem.
Meta envisions growing a centralized metaverse world that may function a income supply for on-line creators. Following Zuckerberg’s footsteps, main tech giants together with Microsoft, Epic Video games and Alibaba have began exploring enterprise alternatives throughout the metaverse ecosystem.
The thrill round crypto this 12 months additionally acquired caught up with Kim Kardashian. The fact TV celebrity marked her entry into crypto by selling Ethereum Max (EMAX), an untested cryptocurrency token, on her official Instagram account.
Whereas the transfer to market (or somewhat, shill) a cryptocurrency has turn into widespread observe for influencers throughout all demographics, Kardashian’s involvement in selling EMAX backfired as United Kingdom’s Monetary Conduct Authority accused her of deceptive followers by selling speculative tokens. The FCA has additionally famous that scammers pay influencers to promote get-rich-quick schemes and normally find yourself working away with the buyers’ cash.
Kim Kardashian has additionally beforehand used her Instagram account to promote physical Bitcoin chips on a charity poker night time out.
American rapper Soulja Boy has been some of the vocal celebrities on Crypto Twitter in 2021. From exhibiting help for cryptocurrencies and Bitcoin through Twitter to promoting “Crank That”-branded NFTs, Soulja Boy made sure his presence was felt throughout the crypto group.
The hip-hop star has publicly disclosed proudly owning Binance Coin (BNB), Tron (TRX) and altcoins. Again in 2018, Soulja Boy launched a tune named “Bitcoin” and even delivered on the tune’s lyrics: “I made 100 racks off of Bitcoin.”
Whereas the rapper’s entry was welcomed by the group, he quickly attracted controversy after allegedly revealing getting paid for selling a yet-to-be-established crypto mission.
Paris Hilton got in on the NFT wave in 2021. Regardless of her seemingly late entry, Hilton claims to have invested in Bitcoin and Ether (ETH) again when BTC was valued under $1,000.
Furthermore, the American persona took to Twitter to introduce her two new pets, named “Crypto Hilton” and “Ether Reum.”
Chess grandmaster Magnus Carlsen is among the many youthful celebrities to steer the crypto adoption drive through numerous chess-centric occasions and initiatives. In partnership with Chess Champs, an NFT-collectible market, Carlsen and different skilled chess gamers competed for NFT trophies and cash prizes in Bitcoin and cryptocurrencies.
The initiatives to introduce the chess group to crypto had been primarily pushed by FTX, a crypto change based by Sam Bankman-Fried. The Norwegian chess participant can be the world’s first Bitcoin chess champion, profitable over 0.6 BTC along with a money prize in a match hosted by FTX.
In contrast to earlier years, when crypto entrepreneurs and lovers did a lot of the heavy lifting, mainstream celebrities took cost of selling crypto by minting and promoting NFTs — taking part in occasions hosted within the Metaverse, selling token choices or just exhibiting help by buying Bitcoin and different cryptocurrencies.
With that in thoughts, we additionally bear in mind a number of the different in style figures delving into crypto. Particular mentions embody:
Should you assume the identify sounds acquainted, that’s as a result of it’s. Meta CEO Mark Zuckerberg’s sister, Randi, entered crypto in November by joining crypto exchange Okcoin as a model advisory council.
Randi additionally posted a YouTube video titled “What Are Meme Cash and Tokens in Crypto?” the place she discusses the expansion of DOGE and SHIB and supplies steerage to her viewers about making sound crypto investments.
Indian movie actors
For India, 2021 has been a outstanding 12 months for mass crypto publicity, as mainstream actors participated in quite a few promoting campaigns and crypto-promoting initiatives.
The drive for larger crypto penetration in a market with over 1.3 billion folks was powered by native crypto exchanges together with CoinDCX, WazirX and ZebPay. The businesses partnered with influential celebrities similar to Amitabh Bachchan to advertise crypto buying and selling and purchases.
On the flip facet, members of the Indian authorities proposed an anti-crypto invoice that sought to blanket-ban all non-public cryptocurrencies with out clarifying the that means of the phrase “non-public.” India nonetheless maintains a grey space in the case of deciding on the legality of cryptocurrencies.
The 2021 Method One World Championship racing noticed elevated participation from the crypto group as corporations similar to Crypto.com, FuturoCoin, Bitci.com, Socios.com and Tezos sponsored groups and supported their environmental and welfare initiatives.
Beforehand, the crypto group has efficiently organized numerous crowdfunding events to assist NASCAR racers get again on monitor and take part in skilled races.